Page Rank - Impact & Relevance
A page rank is a measure of the 'quality' of a website and is one of the many factors search engines use to determine the ranking of a website for search terms .
A website
page rank
falls in the
range of 0 to 10. Google's home page has a page rank of 10.
When a website is posted it will have no page rank.
It takes a while for Google to allocate a page rank and whilst this does not help a new website, Websites in Search Engines have achieved top page rankings for its' new websites despite this. A website with no links from other websites is likely to remain with a page rank of zero or unranked, which does not help in generating search engine traffic. Search engines produce webmaster guidelines. Websites falling foul of such guidelines, will be assigned a zero page rank, until they are rectified. Links to such websites should be avoided, to avoid your website being 'tarred with the same brush'. Page rank is determined by a number of factors. Larger websites with a high number of links from other websites to pages contained within, will be allocated a higher page rank than smaller websites with less links - this reflects the trusted nature of the source of material contained within such websites. A small business website could realistically expect to achieve a page rank of 2 within six months of posting and a maximum of 4 over time. Page rank can be improved by website owners, by generating reciprocal links - see 'Reciprocal Links' . To check the page rank of a website click on this text link |